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Travel reflections from Cuba

Cuba. A country of contrasts. A country of immense beauty and an incredibly rich history yet so poor. Everywhere you turn, you see people struggling. Struggling to put food on the table for their children. To pay for school lunches. Basic necessities such as rice, beans, clean water and period care products. A population that is desperately malnourished. Deserted streets at night due to high crime rates (among the locals, not tourists). But also an incredibly kind and highly educated population ...

5 copywriting trends for 2025

Okay, we all know that things are changing quickly when it comes to copywriting, and it can be a bit overwhelming and hard to keep up with the trends (not even to mention AI!). So, I decided to write this article which hopefully will help you nail your copywriting in 2025 - and don’t worry, several of these trends are timeless (let’s face it, storytelling will never ever go out of style). All right, let’s get into the good stuff, shall we?Be human & talk like people on the internet&nbs...